BROOKHAVEN — Good Day Farm Vice President of Marketing Amy Dailey said their six dispensaries located in Mississippi are doing good since they opened in January. Brookhaven is home to one of those locations and recently started selling a new product called Cookies.

Medical Cannabis is a new industry to the Magnolia state. January 26 was the first day The Cannabis Company in Brookhaven and Good Day Farm in Oxford were able to sell cannabis legally. 

Since then, the market has steadily grown. Dailey said one change she has noticed is the increased customer counts. Mississippi’s patient base for medical cannabis started out around 1,000 but has since grown to 10,000 and has the potential to keep growing. 

“The state has made major changes. It was once taking months for patients to get their card and now the application turnaround is about 24 hours,” Dailey said. “It used to take four forms of identification and now it takes just a photo ID. It has become a night and day difference.” 

Dailey said they have seen similar transitions in other states when medical cannabis became legalized. She added Mississippi Department of Health has streamlined the process and made it easier for people to obtain their medical cannabis card. Dailey said she hopes the access to medical cards continues to become easier. 

Patient counts and medical card access are the biggest hurdles cannabis companies face in new legal medical marijuana states, she said. Cannabis cards are easier to obtain now that doctors can aid patients in filling out the applications thanks to House Bill 1158 which passed in the 2023 Mississippi legislative session.

Good Day Farm had other business developments in addition to growth of patients. They started selling GoPens, a vape cartridge, and are constantly developing new flavors and strains of the cannabis flowers. Dailey said  in addition they started carrying a new cannabis brand in Mississippi’s stores two weeks ago. 

“We are carrying the Cookies brand, a flower not an edible, that the rapper Berner started,” Dailey said. “Other states have it but we are one of the first to carry it in Mississippi. Cookies has a cult following. We always have new products in the pipeline.”