Marketing plan unveiled to get multipurpose facility back on track

Published 6:00 am Thursday, February 8, 2007

Lincoln County Multi-Purpose Building Complex manager QuinnJordan unveiled a marketing campaign Tuesday in hope of enticingsponsors to help fund the repairs and many improvements underdevelopment at the facility.

“This is my marketing pitch for sponsorships, not the generalpublic,” said Jordan when questioned by members of the complex’sgoverning board during last night’s meeting. “The people I will betaking this to have to understand the problems and know why I’mthere.”

Back On Track 2007 outlines the existing facilities at thecomplex and their shortcomings. It also shows potential sponsorshow their money would be used to address those needs and futuredevelopment.

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The commission hopes sponsorships are an alternative fundingsource that could help them turn the facility around. Thecommission was created in June when the county purchased the city’shalf of the complex, which was built in a joint venture. However,the city opted out of the complex after nearly nine years ofnegative profits.

In return for sponsorships, the contributor’s name will beincluded at plaques at the project area and on a sign at the mainentrance to the facility, Jordan said.

In other matters, Jordan said memberships to the complex wouldbegin being offered March 1.

Members will gain certain privileges in arena usage times andother areas. Individual memberships will be offered in youth andadult packages. Corporate memberships will not be available.

The commission also discussed continuing efforts to forge anagreement with Lincoln County Youth Sports for a seven-fieldbaseball complex on acreage behind the building not in use.

Most of the discussion centered on potential funding sources forthe baseball complex.

Although LCYS would be responsible for building and managing thebaseball complex, the commission would be responsible foradministering any grants received.

County Administrator David Fields, who also serves as thecommission’s secretary and liaison to the county board ofsupervisors, identified several potential funding sources thatcould be pursued.

Weldon Smith, a representative of LCYS, said the sportsorganization was also pursuing funding the complex.

“We’re not sitting back. We’re looking for things, too,” hesaid, citing grants available through Major League Baseball.

The commission also discussed the construction of an office forJordan in the main building. The plan would seal off a 18 by18 footportion of the foyer to make room for secretary and manageroffices.