KDMC wins best of show print during annual Maggie Awards

Published 9:57 am Tuesday, December 2, 2014

The Mississippi Hospital Association’s Society for Health Care Marketing and Public Relations presented the 27th Annual Maggie Awards during an awards dinner on Nov. 6 at the MHA Conference Center in Madison. The Maggie Awards program recognizes outstanding marketing and public relations work submitted by professionals from the health care sector in Mississippi.

This year, there were 75 entries submitted from hospitals, health systems and other health care organizations from across the state. Only the top two entries in each category win awards, and in order to receive a Maggie Award, an entry had to rank “excellent” in the judges’ scoring system. The Maggie Award gets its name from the magnolia flower featured on the top award. Out of the submitted entries, 17 Maggie Awards and 19 Awards of Excellence were selected.

King’s Daughters Medical Center won Maggie Awards for their Wellness Views magazine and 100-year anniversary total campaign. KDMC’s magazine was also named Best of Show Print. They earned Awards of Excellence for their redesigned website and their Palate event.

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David Culpepper, Director of Marketing at KDMC, said this year’s Maggie Awards will join other awards the medical center has won in the past few years. The Wellness Views magazine is a biannual magazine that highlights the things KDMC does in and around the community as well as featuring testimonials regarding KDMC’s work.

“It speaks to the work and dedication of the facility, the staff, all the way from the administration to the people who work with the patients – clinical and non-clinical,” Culpepper said.

Culpepper sees the award as another testimony to the measures KDMC is taking to deliver upon its mission to provide quality health and wellness in a Christian environment.