Our resolutions for the new year
Most people — and some companies — make resolutions this time of year. At The Daily Leader, we’re no different.
In 2016, we (all of us here at newspaper) resolve to serve you, our customers, better. And we’re printing the resolutions below thousands of times for all to see, that way you can hold us accountable.
• We will work to ensure that you receive your newspaper on time. Though we contract with individuals for delivery of the newspaper, we will work to make sure that everything that can be done on our end will be done. We know nothing is more frustrating than not receiving a product you have paid for.
• We will work to get more positive news in the newspaper. Customers sometimes complain about overly “negative” news coverage and we recognize that we need to continue to shine a light on the positive. We don’t make the news, we only report it, so we can’t do anything about the number of crime stories. If there’s crime, we will cover it. But we will work to include more “positive” news coverage alongside the “negative.”
• We will provide more news coverage on a daily basis. We are increasing the size of our newsroom staff in an effort to give you more — more stories, more photos, more of the local coverage you want.
• We will dig deeper into local issues that deserve more reporting. With a larger newsroom (see above), we will be able to devote the time and resources necessary to thoroughly report on topics that affect this community.
• We will work to provide our advertisers with better customer service and more eyeballs for their ads. The newspaper is a lot of things, but to advertisers it’s a vehicle for their business to reach customers. We plan to put those businesses in front of more potential customers in 2016.
• We will continue to make improvements to the newspaper office building. Why does this matter to you? The newspaper office anchors the corner of N. Railroad Avenue and E. Court Street. We want that corner to be the “brightest” in town and reflect the commitment we have to Brookhaven and Lincoln County. We will continue with an exterior painting project and also add some landscaping and other improvements.
• In general, we will strive to serve you better. But we can’t do that without some help from you. We welcome feedback from our customers – it’s the only way we can improve. If you see something you don’t like, let us know. If you have an idea for a story, let us know. If you don’t receive your newspaper on time, let us know.
Happy New Year!