Wendy’s on Brookway to reopen May 7 after renovations
The Brookhaven Wendy’s will reopen to waving ribbons and corporate fanfare on May 7 after undergoing major renovations over the past six weeks.
Mike Johnson, marketing director for Wendy’s franchisee company Carlisle Corp., said the boulevard burger joint would reopen at 10 a.m. May 7, in a ribbon-cutting ceremony. When the restaurant opens for business following the reopening ceremony, customers will be able to order the same food in a different environment.
“It’s the latest and greatest in terms of the ambiance and some of the amenities,” Johnson said. “That’s really what this is all about.”
Johnson said the restaurant has been undergoing interior renovations as part of Wendy’s Image Activation Program, which aims to update the environment to a fast-casual setting with classier seating and design on the model of Chipotle and Panera Bread. He said the new Wendy’s will feature a fireplace, flatscreen TVs and free Wi-Fi. The kitchen has been remodeled for an open design, and guests will be able to get a good look at their food as it’s made.
“We really feel Brookhaven is the kind of community that deserves a real community feel,” Johnson said.
Industry analysts observe those who dine inside a restaurant spend more money, so Wendy’s remodeling is aimed at tempting more diners to skip the drive-through and come inside, where they will hopefully be loose with their cash.
Wendy’s has been transforming stores through its Image Activation Program for seven years. The Brookhaven location closed a month ago on March 19.
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